The tea party continues as we Return to Wonderland, where imagination meets innovation. Step into a world of discovery with our 2026 formulations, inspired by Alice and the unforgettable personalities of Wonderland.
For The Curious
Meet Alice — a curious soul who sees beauty as an endless journey of discovery. Drawn to the unexpected, she finds joy in exploring new sensations, playful textures, and transformative experiences that spark wonder at every turn.
Be Curious. Explore. Discover.
- Madly Sweet Watermelon Sugar Scrub
- Treat Me Gelato Cleanser
For Those On The Move
Inspired by White Rabbit fast-paced world, discover clever, time-saving formulations designed to keep up with life on the go.
By choosing smart, water-free alternatives over bulky bottles, packing becomes lighter, travel becomes easier, and navigating on-the-go routines becomes effortlessly convenient. These innovative formats not only save space but also support a more sustainable way of living.
Don’t Be Late. Simplify. Go.
- The Pocket Wash Shampoo Tablet
- The Hurry Hair Conditioner Bar
- Never Late Hair and Body Wash
For the Nonconformists
The Mad Hatter is eccentric, imaginative, and unapologetically unconventional. Inspired by his boundless creativity, discover formulations that challenge expectations, celebrate individuality, and transform everyday routines into extraordinary experiences.
Formulation becomes a celebration of creativity and unconventional thinking. From the delightfully airy texture of a soft mousse to the innovative appeal of foaming mouthwash, each product is designed to surprise, inspire, and be extraordinary.
Break the Rules. Surprise the Senses. Celebrate the Unexpected.
- After-Tea Time Mouthwash Foamer
- Foam Foolery Shower Mousse
For the Caring
The Cheshire Cat guides Alice throughout her journey with wisdom, empathy, and a reassuring presence. Inspired by his gentle spirit, discover formulations designed to nurture, protect, and care—for yourself, for others, and for the world around you.
Crafted with comfort and gentleness in mind, these formulations deliver effective care without compromise. From delicate cleansing experiences to protective solutions designed to support healthy hair and skin, every formulation is created to nurture with a gentle touch.
Nurture Gently. Care Thoughtfully. Live Kindly.
- The Soft Cloud Baby Shampoo
- Vanishing Cream 99% Naturally Derived Shower Cream
- Invisible Shield Protection Shampoo
For the Confident
The Queen of Hearts commands attention, expects excellence, and settles for nothing less than results. Inspired by her unwavering confidence, discover formulations designed to deliver visible performance with speed, efficiency, and impact.
Every application becomes an act of self-assurance—a tangible step toward looking polished, feeling empowered, and facing the day with confidence. These high-performance solutions deliver visible results worthy of a royal seal of approval.
Minimal Effort. Maximum Impact. Rule Your Day.
- Majestic Mane Pet Detangling Spray
- Rule the Day Under Eye Cleansing Stick
Lorem Ipsum Dolor
