CITC 2026 - Chem Essential

Date: 20-21 August 2026

We are excited to share highlights from our participation as an exhibitor at 4th Cosmetic Industrial Technology Convention (CITC) which held at Le Méridien Putrajaya, Malaysia with the theme “Realising Holistic Beauty through Precision Science and Sustainability”.

Being part of this event was a wonderful opportunity to showcase our portfolio of offerings developed in collaboration with our partners:

dsm-firmenich:

AMMA Skincare Range with GLYCARE® SK, powered by HMOs biotechnology

Daily Milk Veil with GLYCARE® SK COMFORT, supporting delicate skin in daily cocooning care and providing long-lasting comfort
Dual Embrace with GLYCARE® SK RENEW, expertly crafted for sensitive skin, this lightweight bi-phase formula delivers instant soothing and long-term renewal.
Aura Calm Gel Mist with GLYCARE® SK RENEW, supporting recovery of fragile, post‑treatment skin by soothe discomfort and reduce visible redness hence to minimize downtime appearance

evermind range with ALPAFLOR® NEUROSOOTH, is designed to address first-line skin stressors induced by climate change, known to trigger neurogenic inflammation, barrier disruption and sensory discomfort, especially in sensitive skin types.

Thermal Barrier Lip Care enriched with ALPAFLOR® NEUROSOOTH delivers lasting nourishment and protection—even in harsh weather—keeping your lips smooth, resilient, and deeply cared for.
Fresh Rescue Facial Cream Gel powered by ALPAFLOR® NEUROSOOTH delivers an instant wave of fresh, revitalizing comfort that awakens both skin and mind.
Soft Shield Hand Cream with ALPAFLOR® NEUROSOOTH , helps protect your hands from everyday environmental stress while reducing signs of fatigue.

Discover Nature’s cellular code for skin regeneration with EXOVIVE™ LIFT, next generation science-backed plant derived exosomes. EXOVIVE™ speaks skin’s native language, helping it remember how to be young. Inspired by regenerative medicine, from in-clinic breakthrough to daily skincare solution, this technology harnesses plant-derived exosomes to nurture, reprogram and restore the skin.

Pearl Serum is a luxurious concentrate that enhances skin elasticity and firmness. Infused with EXOVIVE™ LIFT and the collagen-boosting duo SYN®-COLL CB and ETERWELL™ YOUTH, it delivers powerful anti-aging benefits. Luminous pearls release potent actives upon application, restoring skin’s youthful bounce and vitality.
Marshmallow Cream is a sensorially rich, nutritive skincare cream that melts effortlessly into the skin for a soft, velvety finish. Infused with EXOVIVE™ LIFT, a powerful exosome complex and with a blend of HYA-ACTTM XS, STIMU-TEX® AS and Niacinamide PC to protect the skin. It visibly enhances skin elasticity and firmness. This luxurious formula delivers both indulgent texture and transformative results for a radiant and smoothed complexion.

BOND AID, a biotech-powered ritual designed to restore hair from the inside out powered by 743 Biotech Natural Peptides in OXY 229CB reinforce the fiber from the first use and smooth the surface.

BOND AID Pre Shampoo treatment primes the fiber to reinforce, protect, and energize your hair and scalp. More than a pre-shampoo, it is a treatment that helps strengthen the fiber’s inner structure, preparing it for the washing process.
BOND AID Sulfate Free Shampoo creates a soft, cushioning lather that cleanses without stripping. Making it ideal even for sensitive scalps. It removes impurities while respecting the scalp barrier, leaving hair feeling fresh, soft, and ready for the repair routine.
BOND AID Hair Mask dives deep into the fiber to fortify, smooth, and restore. This step of the BOND AID routine, designed to lock in structural reinforcement strengthen the fiber while smoothing the cuticles, delivering an incredible feel-good texture. After use it delivers stronger, softer, visibly renewed hair.
BOND AID Hair Mist A lightweight seals the final step of the BOND AID routine. This mist softens, hydrates, and protects the fiber while boosting all preceding repair steps.

Innospec Return to Wonderland:

Reimagining the magic of Alice in Wonderland through fresh ideas, innovative formulations, and modern consumer insights. This new chapter explores how iconic characters mirror the diverse personalities, lifestyles, and expectations of today’s personal care consumers.

Be Curious

Alice is a curious spirit and thrives on discovering the unknown, explore a world of intriguing textures with her.

Be Clever

The White Rabbit is always watching the time. Don t be late, discover our clever, time saving formulations to use on the move.

Be Creative

The Mad Hatter is eccentric and extravagant. Rebel against social norms and create something extraordinary.

Be Caring

The Cheshire Cat helps Alice throughout her journey, empathetic and kind. Start your adventure into mild and gentle formulations.

Be Confident

The Queen of Hearts demands results. Confidently deliver impressive and efficient formulations.

Chem Essential In-House prototypes:

Shaping the future of sun care with our sun protection formulation chassis

Solar Care Sun Milk (Kids) SPF30 PA++++
Solar Care Transparent Sun Gel SPF25 PA+++
Solar Care Organic Sun Milk SPF50 PA++++
Solar Care Hybrid Sun M*lk SPF50 PA++++
Solar Care Full Mineral Sun Cushion SPF50+ PA+++

Innovative prototypes with new texture and format

We had the chance to interact with potential clients, industry partners, fellow exhibitors as well as curious visitors. Thank you to the Society of Cosmetic Scientists, Malaysia (MSCS) putting together such a successful event, spotlighting the latest in personal care innovation, formulation science, and tech-driven solutions. This unique event brings together industry experts, formulators, and suppliers from across the region for two days of learning, discovery, and connection.

Looking forward for participation in the 5^th CITC.