CITC 2025 - Chem Essential

Date: 12-14 August 2025

We are excited to share highlights from our participation as an exhibitor at 3rd Cosmetic Industrial Technology Convention (CITC) which held at Connexion Conference & Event Centre (CCEC), Kuala Lumpur, Malaysia with the theme “Decoding the Art of Beauty, Powered by Science”.

Being part of this event was a wonderful opportunity to showcase our portfolio of offerings developed in collaboration with our partners:

dsm-firmenich:

TRUE COLL Skincare Range with SYN®-COLL CB, natural-origin tripeptide that supports skin’s Collagen reserves with age-personalized action, for lifelong slow-aging.

Lotion to Foam enriched with 1% SYN®-COLL CB to protect & maintain Collagen reserves, promoting skin’s slow-aging
Power Serum enriched with 2.5% SYN®-COLL CB to boost natural Collagen reserves, promoting visibly revitalized skin with improved firmness and fewer fine lines
Overnight Cream & Mask loaded with a high concentration 5.0% of SYN®-COLL CB peptide, it restores Collagen reserves, so you wake up to smoother and firmer skin

CELLANEW range with ETERWELL™ YOUTH, a holistic solution for healthy ageing skin, acting on the cellular level targeting specifically for senescent (zombie) cells and helps rejuvenate the healthy skin appearance, revert the skin damage induced by senescent cells

The Sun’s Up! line has been carefully developed to be your ideal companion with high-performance PARSOL® UV filters and science-driven bioactives to provide additional skin health benefits.

Unlock hair longevity with 2 The Root line with ETERWELL™ HAIR, first hair longevity solution tested on hair follicles. Results showed modulation of Arginase-1, Keratin, and KAP, positively impacting hair quality.

Innospec Be Unique in Wonderland:

Innospec focuses on different generation’s unique beauty needs by enchanting Alice in Wonderland themed formulations.

Baby Boomers

Defy expectations like Alice, with formulations that are designed to retain, preserve and protect.

Generation X

Break free from your ‘mad’ cycle like The Hatter to find new routines with caring ingredients and fresh formulations to update your regime.

Generation Y

You’re not too late for a very important date like The White Rabbit, so take a moment and learn about our Generation Y low impact formulations for when you’re on the move or short on time.

Generation Z

Care without compromise like the idyllic natural garden that Alice thinks is beautiful and tries to find.

Generation A

Smile wide, like The Cheshire Cat, knowing that Generation A teaches us that kindness is strength, giving you the power of gentle cleansing.

Chem Essential In-House prototypes:

Beau-Teh prototypes are limited edition beauty products with spotlight on local “ikat tepi” drink-inspired creating an indulgent experience for the user.

Innovative prototypes with new texture and format

Superb Coll Leave On Serum Mousse
Silken DualSoothe Calma Cream
Freckles & Dark Spot Eraser Gel
Senolytic Barrier Gel + Extravagance Cream (Duo Power)
Minéralite Sun Fluid Lotion, Sun M*lk, Sun Creme

We had the chance to interact with potential clients, industry partners, fellow exhibitors as well as curious visitors. Thank you to the Society of Cosmetic Scientists, Malaysia (MSCS) putting together such a successful event, spotlighting the latest in personal care innovation, formulation science, and tech-driven solutions. This unique event brings together industry experts, formulators, and suppliers from across the region for three days of learning, discovery, and connection.

Looking forward for participation in the 4^th CITC.

The visual guide will provide a view to the customer of what their date on any developments and changes made to the structure or visuals."
Simon Amour