‘Fall down the rabbit hole’ and join us on a journey as we ‘BE UNIQUE in Wonderland’ and discover new formulations filled with our wonderland of ingredients.
Each consumer has different expectations from the beauty products they use, depending on their generation. Innospec focuses on different generation’s unique beauty needs by enchanting Alice in Wonderland themed formulations.
Baby Boomers
Defy expectations like Alice, with formulations that are designed to retain, preserve and protect.
- The Copper Detox Shampoo
- The Wonderful Whip Facial Cleanser
- The Invigorating Shower Oil
Generation X
Break free from your ‘mad’ cycle like The Hatter to find new routines with caring ingredients and fresh formulations to update your regime.
- The Garden of Glycerine Heat Facial Wash
- The Popping Colour Protection Shampoo
Generation Y
You’re not too late for a very important date like The White Rabbit, so take a moment and learn about our Generation Y low impact formulations for when you’re on the move or short on time.
- The Curiously Curly Hair Mousse
- The Brilliant Button Hand & Body Cleansing Drops
- The White Rabbit Refill Cleansing Sachet
Generation Z
Care without compromise like the idyllic natural garden that Alice thinks is beautiful and tries to find.
- The Serene Shower Cream
- The Stylish C’est La Vie Facial Cleanser
Generation A
Smile wide, like The Cheshire Cat, knowing that Generation A teaches us that kindness is strength, giving you the power of gentle cleansing.
- The Precious Pup Pet Shampoo
- The Enchanting Crystal Cleanser
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